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Variable
Data Printing The power of one-to-one marketing can be at
your disposal with our variable data printing service. No matter what your
specific industry needs, we can produce personalized postcards, mailers,
and so much more.
Personalization allows your company the ability to mass-customize your
marketing materials using digital printing as opposed to mass-producing a
single document using standard offset. Marketing materials can be adapted
to specific customers. Being able to reach each target with focused and
personalized accuracy will prove invaluable. Studies have shown that
personalized solutions enjoy a 300% increase in response rate as opposed
to traditional direct mail.
VDP is used by marketers who need to custom-tailor highly relevant
messages to each individual in a marketing campaign.
In one-to-one (1:1) marketing, variable data printing is used to customize
direct marketing or marketing collateral because the text and offers can
be "varied" within each separate document to best meet a
customer's wants and needs.
VDP enables the "mass-customization" of documents as opposed to
the "mass-production" of a single document (using offset
lithography).
Instead of mass-producing a "static" document that will deliver
just one message to 2,000 customers, for example, Variable Data Printing
could be used to generate 2,000 unique documents with customized messages
for each of those 2,000 people.
Variable Data Printing can only be accomplished with digital printing. The
finished quality of a customized, full color document is excellent, with a
look and feel comparable to conventional offset.
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Digital
Printing Equipment
Xerox 250 DocuColor Printer, 600 dpi, 50 prints/minute
(2) Xerox 3535 DocuColor Digital Printers, 600 dpi, 35 prints/minute
Fiery Graphic Arts Server
Fiery X2 Server
Fiery Server
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